Why start a blog?

People have a variety of reasons for starting a blog. Some of the oft quoted reasons are as a hobby, an outlet, community building or simply as a money spinner. After outlining my financial evolution, I want to consider why I started a blog.

Community & Influencing Opinion

The main driver for this blog, is that I want to encourage* other people like me to aspire to financial independence. And putting my platform out there to connect with any like minded individuals.

*By encourage, I mean this in a gently, this is possible type way. I’m not a big fan of trying to convert people, lecture people or forcing people to change. And to be honest, what’s right for me is not right for everyone else. We are all unique. So my version of encourage is by letting people see financial independence as a possibility for them.

being heard placard

Everyone deserves a voice, and blogging gives me the opportunity to get my ideas out there. They appear exactly as I’ve written them, without any filtering or alterations. This freedom of speech is immensely powerful, and makes me very grateful I live in a country with these freedoms. Having said that, I’m not going to change the world, and that is fine by me. I know that my viewpoints will always be a minority, and I’m comfortable with that.

Nevertheles it’s very liberating and exciting to have your own platform. And then know that anyone in the world can choose to read it. And moreover, linked into the community above the engagement on a blog is superb. It’s great getting feedback from readers, adding such a variety of insights and different viewpoints. So please, engage with me. Happy to take any questions, and I’m a tough cookie – controversy is allowed. I’m a firm believer there is no such thing as a stupid question, and welcome constructive feedback and criticism. You can leave a public comment below, or send me a private message. I promise to reply to them all, even those that disagree with me.


old fashioned writing

I see most writers have a blog. Especially aspiring  writers, who are not yet published. It makes me feel in good company. Although now I have to admit my writing isn’t the best. Grammar isn’t my forte, and I tend to stick with the language I know. In which my mother tells me I use several words incorrectly. But mothers? Can never please them.

When I finished my Masters last year, I was so happy to be done with academic writing. I found the form very restrictive, and it came across as stuffy and formal. And the really long paragraphs were so difficult to read. Nonetheless I found I enjoyed trying to get my points across in the written form, and despite my bristling I did learn a lot from the process. So I’m looking forward to the opportunity to improve my writing here – my copy will never be amazing, but it sure can be improved.


Following on from writing, is the idea of exploring something new. I absolutely love new things. Think of a magpie’s attraction to shiny things. This could be formalised as a personal development mindset, but I much prefer the idea of always learning or continually curious.

Before starting the blog I knew nothing about SEO and how google worked. Yet I happily used google each and every day. So now learning how hard it is to get your personal blog on google, gives more perspective to my life. Can I trust the way google has presented my results? How have they been influenced? As I start my journey into SEO, I am learning you can buy all sort of things I never knew mattered. Like pageviews, search engine results and backlinks. I’m ironically proud that I’ve already had my first request asking what my rates are to add backlinks to my blog to some crypto site.  It brings to the fore some questions I’d never even considered in my naivety before.

Creative Outlet

creativity imagined

You know that random saying, variety is the spice of life? I actually really believe in this. Chores, and tasks I do for work get repetitive and dull, but different tasks awaken something in me that gets me excited. Hence I actually enjoy being creative occasionally. Especially when there is no expectation or pressure.

While no-one is going employ me for my graphic design abilities, I enjoy getting in touch with that side of my brain. I know what I think looks good, and this blog is a representative of that. Designing the site was great fun, I had a great time seeing all the possibilities.

Building  Brand

Idea propagating online

I don’t ever want to be famous, but being regarded as someone with experience and expertise in an area is something I can aspire to. I’m seeing loads of bloggers making attempts at branding their sites, and it’s interesting to see which approaches appeal to me. Sports metaphors don’t do much for me, but a simple step process can work. Moreover I’m really just not that into what I see as gimmicks.

While I’m happy to joining mailing lists, however I’m getting kinda frustrated by the supposed freebies. I might just be ranty, and I’m sure beginners would appreciate these, but I don’t want a financial guide or spreadsheet. Similarly, some of the emails from blogs are really not pitched well, and I actually find them really patronising. But clearly they work, and I am not the target market. So I’m trying to avoid those items that grate with me personally, there will be no freebies or patronising email funnels here I’m afraid.


To monetise or not to monetise?  [I am a Shakespeare buff]. I reserve the right to monetise my blog in the future, but it’s not a big driver at the moment. I have a six figure job, so I don’t need the money. And to be honest, even though I have an accountant, the tax headache of monetising seems hefty.

I am awe of the bloggers that have successfully made their blogs into a business. Some of these have done really well, and truly do add value to the community. However the number of bloggers making money on digital products (such as online courses) and then selling these to newer bloggers just feels a bit like a pyramid scheme to me. It does not feel like a sustainable business model, but I may be proven wrong. What is has generated however are so many new blogs following an identical format. These have some basic money advice and then a second post as how to start a blog, full of affiliate links.

And I won’t even mention some bloggers even have the audacity to display adverts that my ad-blocker isn’t blocking. I’m very anti adverts, mainly for aesthetic reasons. But also for financial reasons, I’m not comfortable hawking products or services that I have no control over. That people don’t need.  Hence, I will not be monetising Ms ZiYou in the near future.

Blog topics

So after covering my reasons for starting the blog, I’ve been thinking a lot about what I will cover in this blog. I want to get the balance of sharing, learning from and promoting others in the community right, without coming across as spammy.

There are many, many personal finance blogs, from general content, moneysaving, getting out of debt to saving money, investing and FIRE. I’m definitely in the FIRE category here. The most popular blogs seem to fall into two distinct categories: Really interesting almost clickbait type headlines with lot of useful instructional content. Fair play to these guys, they are killing it, but teaching and repeating basic content is not for me. I’m much more into the other category of popular blogs; the personal touch. These guys have great unique selling points and are living their lives, and practise oversharing and creating a sense of community. When reading, I’m much more drawn to the second type, I love hearing about people and what makes them unique, it almost makes me feel normal.

So my aim is for this to be a personal blog about my journey to FIRE….it will get personal, introspective, reflective and at times questioning…..all while maintaining a core theme of frugality and feminism. Hence I’m going to link to cool items, and talk about my analysis and approach rather than paraphrase the infinite amount of content out there.

Over to you

  • What are your reasons for blogging?
  • How do you feel about monetisation?

17 comments on “Why start a blog?

  1. I both enjoy blogging and am pursuing monetezation. It only helps me do more cool things with the site! But I’m extremely selective. For instance I don’t like dumb ads that add no value, so I don’t do those.

    1. Hi Liz, fabulous to see you here. I can tell you love blogging, and agree monetisation will open up many more options. I like the fact you are researching and not just going with ads or blatant affiliates!

    1. Hi Jerry, thanks for stopping by, great to have you here. I’ve been blogging a month now, and wow the learning curve has been steep! Everyday I still learn new things, and I’m finding it incredible. Not to mention the fabulous community of financial bloggers out there, who have been nothing but supportive.

    1. Thanks Doc G, I’m very excited to see where writing and blogging takes me. I can imagine some potential paths, but I expect the reality will be something I never even considered possible in my current naivety.

  2. I blog because I thought it would be interesting – I was right – I have learned such a lot, in some unexpected ways
    1 – I learned that I didn’t want to make blogging a full-time job. I am retired, so it has to fit into my lifestyle
    2 – I learned that I didn’t want to be caught in a niche, such as Money blogs, soI do a bit of lifestyle, retirement, travel as well
    3 – I learned lots of new skills – WordPress, widgets, I blew the dust off my html
    4 – I have increased my knowledge considerably. ‘Hanging Out’ online with some amazing people who have stretched their boundaries, has really opened my mind
    5 – it’s been such fun!

    1. Hi Erith, lovely to see you here, and thank you for your amazing and detailed answer.

      It sounds like you have worked out a balance that works for you, getting the most out of blogging and really having fun.

  3. I am ok with monetisation within reason. If every second paragraph there is an affiliate link or pop-up, I get frustrated.
    I also like it when it is relevant and honest.

    1. Yeah, I don’t mind if other people do, I’m happy to read the odd sponsored post etc. I guess what we’re saying is that there is a balance, and it’s quite a subjective judgement where that line is.

  4. I’ve been writing at Fabgrandma.com since 2006. It started out as a way to keep in touch with family and let them know where my husband I were as we lived in an RV and traveled around the US. It became a food/recipe/travel/review blog for a few years, and now is a place where I as a 65 year old grandma can help other older women by sharing my health/medical stories. I think most blogs evolve over time. I have enjoyed writing, and have had some great experiences while doing it. Oh, yeah, the money I can earn through my blog is great too.

  5. What are my reasons for blogging? To practice skills. Writing, web design, and marketing in particular. Better networking, too. Is networking a skill?

    How do I feel about monetization? I doesn’t bother me, as long as ad blockers are respected (don’t try to bypass them by either blocking anyone who uses them from reading your site or other more malicious ways) and they’re not distracting.

    1. Hi Joe, thanks for stopping by. Some good reasons there, I’m learning that blogging gives you plenty of opportunities to practise and learn much more the writing. My html is improving dramatically!

  6. I started blogging because I thought it would be more engaging than just being a reader. And now I find it to be therapeutic as well, sometimes I gain some more insights into myself as I write. Also, I keep the one friend who knows about my blog updated on my life, she likes my week of money posts so I keep writing them sporadically.

What do you think?